This track is all about simplicity. Attend this track if you’re on a mission to discover tried and true ways to bring your vision to life. Key takeaways for marketers are building a martech stack that facilitates growth and efficiency, and for IT, driving seamless integrations with lower development and maintenance costs.

Since 2012, brands across the Konecranes Group - including almost 100 websites and applications - have come to rely upon the unique capabilities available through a robust cloud platform optimised for Drupal. Over that time, together with Mirum Agency, Konecranes has grown its business while it has continued to innovate on Acquia's platform. In this presentation, Konecranes will share its efforts and successes to help point toward best practices while avoiding common pitfalls. We'll finish by looking into what’s next for both marketing and IT teams heading into the next phase of innovation.