Building the business case to attend Engage Europe
Engage isn’t just a conference, it’s a chance for you to gain real skills, expand your network of digital marketing peers among Acquia’s user community, and meet impressive agencies to advance your initiatives.
Getting approval to attend can sometimes be tricky, so we’ve decided to make it easy for you to gain manager approval and step away from your day-to-day tasks.
MAKING THE BUSINESS CASE
Customise this Justification Letter and provide your manager with a detailed explanation of the education and skills you will receive at Acquia Engage Europe.
MAKE YOUR CASE
Use this quick and easy "benefits guide" to help you tackle the challenges facing your organisation has with fresh ideas.
It is important to focus specifically on what you will bring back to your organisation. Acquia Engage Europe is the place to learn the latest best-practices from a expansive community of users and digital executives.
Align your organisation's specific goals or business objectives to specific components of the conference to help meet those needs.
Identify tracks or specific sessions that particular relevance to existing priorities facing your company or team and
Identify sessions that most relevant to your professional development goals or your organisation's expectations of you, including new skill(s) or approach(es) that will you bring back.
Build connections with industry professionals in similar roles and organizations from around the country
Capture the pulse of what your peer organisations are talking about and planning for, and how they are accomplishing their specific goals.
MEET YOUR DREAM MAKERS:
Engage showcases over 20 of the world’s leading digital agencies and systems integrators, along with complimentary technologies that extend and integrate with the Acquia platform. Visiting with vendors and attending briefings will allow you to gain a broader perspective of the tools and solutions available to you and your company.
Note that this is also an opportunity to collect first-hand information, and compare solutions, while gaining knowledge.
After the conference is the perfect time to explain that attending Acquia Engage Europe was beneficial for not only you as an attendee, but for your company as a whole. This also helps to ensure that you will be able to attend future Acquia Engages around the globe. A Conference Report states information about the conference to anyone who wasn't able to attend the conference. You may use this information to teach others, or simply give further justification to your manager. Examples of information that may be included in the report are:
General conference information & presentations materials
Vendor presentations and summaries
Information about products gathered from conversations with vendors in the Partner Pavilion
Ideas to be used upon returning from the conference
We've provided a sample letter for you to customize and present to your company. Download the Word document below.